Having worked with the world’s leading technology organisations on their Partner Account Based Marketing (PABM), strategies and programs, Hotwire Marketing have gained insights into best-practices, nuances, and approaches that ensure ongoing success during these times of unprecedented challenge and change.

Download our latest guide to PABM, where we cover:

• Core principles to PABM
• An overview of single Account Based Marketing (ABM), driving to-partner ABM and driving with-partner ABM
• The PABM process and nurture loop

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