Healthcare is being digitised at a rapid rate; transforming the way in which consumers engage with health brands, and marketers engage target audiences.

To be truly effective, marketers in the health space must develop insight-driven strategies which build trust and credibility, while addressing legitimate concerns around privacy and brand accountability.

To make these goals easier, global tech communications consultancy, Hotwire, and insights and analytics specialist, The Leading Edge, have surveyed 1,000 Australians and distilled what you need to know about connecting with, and influencing, consumers into seven key principles, which is explored in the report ‘What Australians want from healthcare and technology: seven key principles of health marketing’.

Download the report today to utilise key insights in your health marketing strategy.