Launching new products this season is going to be different. Do you go all-in on pandemic products or will people be wanting to be reminded of a time before the pandemic upended our worlds? How do you even launch a product if you can’t have physical events?

To help address some of the challenges of planning and executing a launch event this fall, we’ve put together our top tips to making it a success in this new report.

Download below to learn what consumers are looking for this holiday season, strategies and how to prepare for a successful virtual launch, and ideas for getting your content directly to your target audience.

Check out more of the latest news in The Retail Hotline.